“The art of communication is the language of leadership” ~ James Humes
Welcome back! I’m sure you’ve guessed by now that today’s post is about Communication. Before we go any further into communication and its processes, let’s recap for a second. So far we’ve covered the topics of the Caribbean, Identity, Culture and Globalization. Have you noticed anything common about these past 4 blog posts? If you guessed that they are all interrelated, then you’ve guessed right! (good job!) Each one has an impact on the other. Believe it or not, communication is shapes our identity and culture. We all communicate through some sort of message. Communication is a process and according to DeVito, “messages (including feedforward and feedback) are sent simultaneously through a variety of channels from one source-receiver to another. The communication process takes place in a context (physical, cultural, social-psychological, and temporal) and is subjected to interference by noise (physical, psychological, and semantic). The interaction of messages with each source–receiver leads to some effect.”
There are 3 models of Communication illustrated below.
SHANNON’S WEAVER’S LINEAR MODEL OF COMMUNICATION.
The model above shows the process of one-way communication. It indicates that this type of communication only goes in a straight line. Linear communication is a representation of mass communication works. Think about the messages you receive while watching television, listening to the radio or ever reading the newspaper. You’ve received the message but you can’t respond. The noise in this type refers to electronic interference, when the message becomes distorted.
SCHRAMM’S INTERACTIONAL MODEL OF COMMUNICATION
On the other hand, the 2nd type is Schramm’s international model of communication. This model of communication is often described as “the linear model multiplied by two.” The difference between this model and the linear model is feedback. Messages are sent through channels such as social media and text messages which allow both sender and receiver to respond. This is referred to as a circular process.
BARLUND’S TRANSACTIONAL MODEL OF COMMUNICATION
Finally, the third type of communication is the transnational model. Different from the previous models mentioned above, this model aims to illustrate face-to-face interaction. This model looks at communication as a being fluid, it affects all parties involved.
Devito’s benefits of effective human communication
- Presentation skills
- Relationship skills
- Leadership skills
- Critical and creative thinking skills
- Interaction skills
All photos in this post are credited: http://catalog.flatworldknowledge.com