The Art of Rhetoric

Greetings my lovely readers! I hope you’re doing well 🙂

Rhetorical Traditions is on the table for today’s dose of knowledge. What is rhetoric? “Rhetoric is the art of using all available means of persuasion, focusing upon lines of argument, organization of ideas, language use, and delivery in public speaking” as Griffin clearly puts it.

Do you like speaking in public forums? Or simply put do you enjoy public speaking at all?
bampw-black-and-white-couple-cute-hand-favim-com-331496Whether it be poetry, spoken word, giving inspiring speeches, a sermon in church even doing a presentation at school, these are all forms of public speaking and that is exactly what makes you relate to this tradition in particular. How so? Well you see, the rhetorical tradition and public speaking goes hand in hand. After all.. the very essence of this tradition looks at communication as artful public address.

This Tradition has 6 features:

1) The conviction that speech distinguishes humans from animals
2) It deals with public address
3) It looks at one speaker addressing a large audience with the intention to persuade
4) Oral rhetorical training is an important feature leader’s education
5) The beauty of language is in the ability to stir people emotionally and to persuade them
6) Rhetoric is historically a male domain

rhetoric-2014-1060x650

Back in the day… (not my day of course lol) but in historical times, rhetoric was oral and it had no technological interference. It was used to perform specific tasks like making announcements, passing laws, establishing judicial decisions. Rhetoric functions as a purposeful vehicle, it functions to persuade, inform, entertain.

The 5 Cannons of Rhetoric

Invention – this has to do with the substance of the speech
Arrangement – this has to do with the structure
Style – refers to the verbal ornamentation in the speech (metaphors, onomatopoeia etc)
Delivery – the vocal qualities and physical movements used by the speaker (combination of tone, body language etc)
Memory – used to recall the information of the speech (e.g when we come to a theory that deals with persuasion it comes under rhetorical traditions)

Well there you have it guys, the Rhetorical Tradition. Enjoy the rest of your day 🙂

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