Socio-psychological Traditions

 

“The 7 traditions of Communication Theory”. This was the new topic I was taught in class last week. By no stretch of the imagination would  I have thought that the theory of communication had anything to do with TRADITIONS, whatsoever.

This topic was pretty self explanatory in the sense that there are seven traditions in the field of communication. So far, I have only learned two out of those 7 traditions, so today I will discuss the Socio-psychological Tradition as best as I could. Then later, I will uncover the other six traditions.

Socio-psychological tradition is defined as communication as interpersonal interaction and influence. This tradition is interested it how people’s attitudes change. So researchers under this influence seek to focus and analyse individuals’ behaviour, psychological variables, individual effects, personality and traits.

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With this tradition, there are certain questions that are asked about the communication process.

  1. Can we predict individual behaviour?
  2. How does an individual take into account, accommodate and adapt to different communication situations
  3. By what logic do people make decisions about the types of messages they wish to use?

After questions, come variations. There are three variations in the Socio-psychological tradition:

Behavioural – how do people behave when they communicate

Cognitive – How individuals acquire, store and process information in a way that leads to behavioral outputs

Biological – Out traits, ways of thinking and behaviors are wired in biologically and derive not from learning or situational factors, but from inborn neurological influences.

This brings me to the end of this post, I hope you enjoyed.

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