Evaluating Communication Theory

First off, I will say  communication theory has a criteria that involves six aspects. These aspects are theoretical scope, appropriateness, heuristic value, validity  parsimony  and finally openness. These six aspects all make up the basis of a good theory.

Good Objective Theory website-icons_evaluating-01-300x300

What makes a good objective theory?

According to Griffin, credibility makes a good objective theory. This is so, because this theory accomplishes the twin objectives of scientific knowledge.
This theory actually explains the past and present and can even predict the future. Social scientists also base a good objective theory on four major criteria – relative simplicity, testability, practical utility and quantifiable research. I will now explain the six standards of this theory.

  1. Explanation of Data – The theory has to explain an event or human behaviour by describing the processes involved. It moves beyond the basic presentation of raw data and seeks to explain how that process works.
  2.  Prediction of future events – The only way to predict these future events is if the data is bases on something you can encounter through the senses. For instance, things that we as human being can see, taste, touch, smell and here. Therefore, communication is either the cause or effect of some other variable and this effect has to be predictable continuously.
  3. Relative Simplicity – The concept that relates to relative simplicity is called Parsimony. To simplify, if you are given two plausible explanations for the same event, you should accept the simpler version.
  4. Hypothesis that can be tested – The concept of fallibility must be able to be applied. Fallibility is the requirement that a scientific theory must be stated in such a way that it can be tested and disproved if it is wrong.
  5.  Practical Utility – The theory must be useful in some way. Usefulness is the measure of worth of the good objective theory.
  6.  Quantitative Research – This specifically deals with number data rather than linguistic terms such as words that are open to interpretation.


Good Interpretive Theory

What makes a good interpretive theory?

Some scholars like rhetoricians, critical theorists, and other interpreters frequently urge that theories should achieve six standards:

  1. A New Understanding of People
  2. Clarification of Values
  3. Aesthetic Appeal
  4. Community of Agreement
  5. Reform of Society
  6. Qualitative Research











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